Take-home messages from Mobile UX London

It is hard to put into words how insightful and eye opening this conference was. It really did have the best of the best in UX there. So, I am just going to share one key insight from each of my favourite speakers. 

Joe Lanzisero, Creative Consultant/Ex Sr. VP Creative Walt Disney Imagineering

The six steps for designing experiences through story:

“1. Start with a story/theme;

2. Is the story narrative or sub-text? 

3. What’s the Key Idea/Theme?

4. Make it Sticky (Event + Emotion = Memory)

5. Simplify

6. Create the WOW (Twist, Surprise, Special Effect)”

Remember LOVE is the strongest of all emotions. 

The difference between an event and an experience is emotion

Jiri Jerabek, Design Manager @Intuit

“Designers can work in agile”

Rachel Ilan Simpson, Senior UX Designer @Google

Taken-home message - When you are looking at localisation, look at device sharing. You might be designing multiple users for one device.

Rosie Le Page, Client Services @Inviqa

To help you build a business case for accessibility:

“21% of UK consumers have a disability. 

Globally this is $274 billion in purchasing power and $2 billion per month in the UK

Loss of business to competitors is $6.9 billion

82% would spend more if companies are accessible.”

Magdalena Mips, UX Designer @Macmillan Cancer Support

“Reducing cognitive load is more important than less steps”

Jon Aizlewood, Design Director @Clearleft

“The retrospective is your organisation’s black box”

Leon Barnard, Education Team Lead at Balsamiq

“Create a mapping between your wireframes and design system to make it easier for developers”